Zinthiya is the founder of the Zinthiya Trust, a Leicester-based charity supporting women to be free from abuse and poverty. During the national lockdown she raised awareness of the increased levels of violence against women that were particularly affecting Black and ethnic minority women, and women with insecure immigration statuses. She campaigned via local and national media appearances, writing articles and blogs, and social media awareness raising.

She has published a book on violence against women in conflict, and has further publication coming this year on cultural violence against women and girls.