The need to tackle gender stereotyping and the objectification of women in the media is required by Article 5 of the UN Committee for the Elimination of All Forms of Discrimination Against Women (CEDAW). OBJECT is a human rights organisation which challenges the sexual objectification of women in the media and popular culture.

Established in 2003 in response to an ever-accelerating sexist culture of objectification, OBJECT works to create a vision of a society free of sexism, in which women are represented in their full diversity. In campaigning against the sexual objectification of women, OBJECT seeks to enable all women to be able to enjoy their human rights.